Search engine optimisation is an art not a science, despite what you may have read and/or been told. The reason is simple; "humans", "us", "you and I", "we". The trouble is, you can have the best algorithms and code that theoretically perform 'X', 'Y' and 'Z', except, they don't account for the often obtuse and random way people actually search the Internet.
'Targeted tagging' as it's called - the science of tagging a web site using content that's not much used - in the long run isn't worth the paper the cheques you won't get are written on. Why? Because people don't search the Internet like that, which in turn means you don't translate those few hits into 'real' results.
So what does that mean for your web site or business?
You need results based on what people are actually doing when they use a search engine; 'organic' results as they are termed; much harder to attain but so much more valuable to you and your business/web site because it's based on the subjective way people think not how a machine or a bit of code does. Which would you prefer?.
For more information about what can be done with your web site call 0906 703 1350 (calls cost 50ppm at all times) or make contact here with an overview of what you're trying to do and the web site/s that need to be looked at (please note that priority is given to callers).